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pagestep007
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« Reply #42 on: July 13, 2012, 07:43:50 pm » |
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Well The Director, Good question. (this response turned into a bit of a thesis.. grab a coffee) I would say, go with your heart. If it is something that inspires you, then do it(within the paramenters that Our Creator has set of course). The thing is,you have to enjoy the process regardless of the outcome. That's what keeps you making them. If you are making them just to satisfy your audience, you will loose the spark. Then,when you are making what you like to make, and get more experienced at it, you will build an audience who appreciates how your mind works,and your sense of humor.You will find them all over the globe. What might be just a local issue, might have its humor in some other odd way. It may not, but don't fret about it, just accept that not everyone will laugh at it, but some may.
I am uploading a series that we did here. The topic, quite serious...prayer. But approached from a light hearted angle. Not roll in the isles funny. Over the years reactions to it have been interesting, ranging from causing one man to break out in tears, to others who could hardly follow the interview they were laughing so much. Most don't laugh out loud. Children certainly don't, and although aimed sort of at children, best comments have always come from adults. Production value was not high, and content variable, but nonetheless, I think they have some value. I had the honor of showing the idea to the worldwide general marketing manager of Lazytown once, and he encouraged us to continue doing what we are doing.That really encouraged me. He said 'no one is doing what you are doing', and there is an audience for it, and we do not need the big production houses to finance it, as we are already doing it on our own. I would add... youtube is a wide new world to explore, without Hollywood. Another international distributer said there is always a market for whatever you produce. It is just a case of finding that market. Your market might be a half a dozen people you mix with at the tavern, or they might be (like Freddie W) 50 million viewers a month. The success of an add campaign, and also your program, is whether you reach your target audience, not whether the whole world saw it. In your youtube statistics, success is not how many hits you got, but how many of those hits watched the video right through to the end. Right at the moment we are around the 64,000 a month, with one third to half the hits watching the tutorials through. That means really only around 30,000 real views a month. I am still very pleased with that.
I am interested to see what happens once I upload all the episodes. I will be putting a little effort into 'marketing'them, to see if there is any trend that functions. I know now from My youtube channel, that tutorials are something people look for.They stumble across them, but while looking for something. The theatrical/puppets groups seem to be a querky(yep, me included), but larger public than miniatures people. Wood workers is even larger, but less forgiving and critical. Greenies recyclers mentality seems widespread, but not specific.
But...as much as you analize etc, you can't really predict people. I know what will sell here, to the buyers, but I can't bring myself to do it, so I just keep having fun, and we will see where it ends up.
..and a last note, Jim Henson could NOT get a buyer in the USA for 'The Muppets'. It was the Brittish who took the risk on it... then, OF COURSE the USA were proud of The Muppets AFTER they became famous.
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