Influencer Marketing Posted by Shawn on Aug 30, 2014
I saw this article over at my hosting companies blog. http://www.westhost.com/blog/2014/08/29/crash-course-in-influencer-marketing/
It is pretty general but thought it had some good tips. Influencer marketing is when you create a relationship with someone who others listen to so you can get them interested in your product so they will talk about it to others.
While the article is focused on social media, I think this can also apply to people in your local area that you may want to establish a relationship with. For example if you have a library show you may want to connect up with local librarians or even school teachers. Of course the head librarian or the principle or head of the PTA may be your best targets in this case since they would be the folks that others may be listening to.
It is pretty general but thought it had some good tips. Influencer marketing is when you create a relationship with someone who others listen to so you can get them interested in your product so they will talk about it to others.
While the article is focused on social media, I think this can also apply to people in your local area that you may want to establish a relationship with. For example if you have a library show you may want to connect up with local librarians or even school teachers. Of course the head librarian or the principle or head of the PTA may be your best targets in this case since they would be the folks that others may be listening to.
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