I think the page looks pretty good. Only thing I'd change are the colours of the text links, which are somewhat hard to read against the background. You can use this website to check colours and see if they are legible:
http://www.snook.ca/technical/colour_contrast/colour.html
(Look for all 'yes' down the third column)

Personally I think having direct links to shop is better because in the long run it will prevent less 'work' for people to get from your site to checkout. But your stats will confirm/deny that.

The other thing is I like that you state up the top that you can arrange other options than Etsy. That's a very good idea to have your contact info up top and easy to see if you don't want to use Etsy/Paypal or not familiar with online shopping.