I've just designed a postcard I'd like to send to area churches to promote my business. The back will have my logo and return address. What do you think? Am I missing something?
Thanks for your input.
Sue

Looks great Sue  I don't think you need to add anything. I sent brochures out to a 100 churches in my area and did not get one response. Puppetry is not real big in my area. I wish you the best of luck with postage being so high.

Let us know how it goes.

Billy D.

nice looking card.  doesn't llok like you left anything important out.  Best Wishes on a successful business

I would book you if I got that in the mailbox.   I am sure you will be received well, my best wishes are with you on this new adventure.

Daryl H

Sue,
    a fellow ventriloquist in Orlando, Fl had the same experience as Billy. She sent out 200 postcard to churches in her area and didn't get ONE response. She was able to get a show via a personal contact and all her shows since have been WORD of mouth.

The advice I received is, if you send out postcards or brochures,  you have to follow them up with a personal telephone call or visit about 1-2 weeks after sending them out. With that in mind, it's a good idea to have a name to put on the mailing so you can ask for that personal directly.

Call before you send out the cards/brochures and ask for the entertainment director, event planner, show director, etc...

My .02¢, to save you, your $'s

Donald Woodford

You forgot to add your website address to the postcard, or at least I don't see it on the front.   Don't forget folks that your website should be listed on everything you print!  I think postcards can be effective but you have to keep it going.  I think perhaps they work best for a company that has shows or events that they can promote.  When you have a website try to add a mailing list sign up page. This gets you contacts that are truly interested in what you are doing.  As Donald mentioned follow up can be important to the success of a promotion. It does not have to be a hard sell but even a call to confirm that your postcard arrived and was delivered to the correct person.  In regards to the "correct" person it can even be helpful before you send out a mailing to call a get the name of who would be in charge of booking shows so you can add their name to the address.

You forgot to add your website address to the postcard, or at least I don't see it on the front.  

It's there! Second orange line...

I think it looks great too!! Eye catching and colorful. I hope you have a good response. My mailing response has been pretty good, but I recently sent out emails to all the libraries in my area with a link to my website and that really has proven to be a good thing to do. AND it did not cost a thing! Finding church websites is a little more difficult however, so a mailing is about the only way to do it. But you should follow up with a phone call. Let us know how things go!!

It's there! Second orange line...

Ah, I see it now.   Good job!

This is a really useful thread, and I am enjoying it! Now for my 2 cents....

Postcards can be a good idea, but good copywriting is essential if they are to be effective. For anyone interested in better promotion, I suggest reading some marketing books to help you focus on better selling tactics. Some books that have really helped me are the Guerrilla Marketing series, and a most excellent tool is the book "Words that Sell" by Richard Bayan.